A strategic technology may be an
existing technology that has matured and/or become suitable for a wider
range of uses. It may also be an emerging technology that offers an
opportunity for strategic business advantage for early adopters or with
potential for significant market disruption in the next five
years. As such, these technologies impact the
organization's long-term plans, programs and initiatives.
“Companies
should factor these top 10 technologies in their strategic planning
process by asking key questions and making deliberate decisions about
them during the next two years,” said David Cearley, vice president and
distinguished analyst at Gartner.
“Sometimes the decision will
be to do nothing with a particular technology,” said Carl Claunch, vice
president and distinguished analyst at Gartner. “In other cases, it
will be to continue investing in the technology at the current rate. In
still other cases, the decision may be to test or more aggressively
deploy the technology.”
Cloud ComputingCloud
computing services exist along a spectrum from open public to closed
private. The next three years will see the delivery of a range of cloud
service approaches that fall between these two extremes. Vendors will
offer packaged private cloud implementations that deliver the vendor's
public cloud service technologies (software and/or hardware) and
methodologies (i.e., best practices to build and run the service) in a
form that can be implemented inside the consumer's enterprise. Many
will also offer management services to remotely manage the cloud
service implementation. Gartner expects large enterprises to have a
dynamic sourcing team in place by 2012 that is responsible for ongoing
cloud sourcing decisions and management.
Mobile Applications and Media TabletsGartner
estimates that by the end of 2010, 1.2 billion people will carry
handsets capable of rich, mobile commerce providing an ideal
environment for the convergence of mobility and the Web. Mobile devices
are becoming computers in their own right, with an astounding amount of
processing ability and bandwidth. There are already hundreds of
thousands of applications for platforms like the Apple iPhone, in spite
of the limited market (only for the one platform) and need for unique
coding.
The quality of the experience of applications on these
devices, which can apply location, motion and other context in their
behavior, is leading customers to interact with companies
preferentially through mobile devices. This has lead to a race to push
out applications as a competitive tool to improve relationships and
gain advantage over competitors whose interfaces are purely
browser-based.
Social Communications and CollaborationSocial
media can be divided into: (1) Social networking - social profile
management products, such as MySpace, Facebook, LinkedIn and Friendster
as well as social networking analysis (SNA) technologies that employ
algorithms to understand and utilize human relationships for the
discovery of people and expertise. (2) Social collaboration -
technologies, such as wikis, blogs, instant messaging, collaborative
office, and crowdsourcing. (3) Social publishing - technologies that
assist communities in pooling individual content into a usable and
community accessible content repository such as YouTube and flickr. (4)
Social feedback - gaining feedback and opinion from the community on
specific items as witnessed on YouTube, flickr, Digg, Del.icio.us, and
Amazon. Gartner predicts that by 2016, social technologies will
be integrated with most business applications. Companies should bring
together their social CRM, internal communications and collaboration,
and public social site initiatives into a coordinated strategy.
VideoVideo
is not a new media form, but its use as a standard media type used in
non-media companies is expanding rapidly. Technology trends in digital
photography, consumer electronics, the web, social software, unified
communications, digital and Internet-based television and mobile
computing are all reaching critical tipping points that bring video
into the mainstream. Over the next three years Gartner believes that
video will become a commonplace content type and interaction model for
most users, and by 2013, more than 25 percent of the content that
workers see in a day will be dominated by pictures, video or audio.
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